Tweets of Wrath: This Attorney Didn’t Listen

twitterNot long ago, I wrote a post entitled “Tweets of Wrath: Social Media and the Disgruntled Client.” In the event you choose not to go back and check it out (I wish you would, it’s one of my favorite stories), the basics of the post discuss the steps someone should take when responding to a disgruntled client’s social media posts.

Remembering that the key rules STILL APPLY to social media, the biggest thing you want to make sure you do is keep confidential information… well… confidential. After that, you really need to remember NOT to injure the client by what you post. In the end, it remains my position that your best bet is to ignore the post the best you can.

Well, today I saw this article, talking about an Illinois attorney who decided that she would rather respond… (more…)

A Better Firm Website: 5 Best Practices for your Practice Areas

Part II in a continuing series on improving your firm’s website
Part I: 7 Tips to Improve Your Bio Page
Part II: 5 Best Practices for your Practice Areas
Part III: Video is a Game Changer
Part IV: 4 Reasons You Should Blog
Part V: 3 Videos You Need to Have
Part VI: 4 Reasons to Ignore SEO
Part VII: 4 Steps to Know (and Track) Your Audience

So you’ve decided that you want to improve your firm’s website, and you started by fixing the most visited section of your site, the attorney bios. You’ve found a way to optimize the pages such that the important information to your clients is accessible and in the best possible real estate. You’ve phrased your skills in ways that demonstrate your ability to help your client. Most importantly, you’ve begun the transformation of your site so that it contains what your potential clients want, rather than what you want.

Now it’s time to make sure that your site contains the best information for your potential clients concerning what it is your firm does. Most firms list this information under some iteration of “Practice Areas.” Yet, you’re unsure of what the best practices for your practice areas section should be. It’s essential that your prospective clients know what you do, or more importantly, what you can do for them. So what are the best ways to communicate this information?

Here are my 5 Best Practices for your Practice Areas section: (more…)

The 8 Best Social Networking Apps for Lawyers

Human beings are social creatures; we need contact with other humans to feel fulfilled. While I’m certain that it’s not a need for “fulfillment” that drives most social media today, I thought that starting this post with something nice and philosophical would be appropriate. Now, to the meat grinder!

Anyone who is advertising a good or service these days utilizes social media to some degree. (Notice that I did NOT say they utilize it effectively!) Whether simply keeping up on what your favorite celebrity is doing to destroy their own reputation, or actually seeking out new customers with innovative marketing initiatives, you’re relying to some degree on social media.

Another interesting facet of modern technology is that you have to be able to both lead and follow your social media cohort from your mobile device! W

Third-Party Social Media: Ethical or Not?

A new company in Dallas, Texas, WiredForPR.com, is offering third-party social media engagement and blogging services for lawyers and law firms. As detailed by one of my new heroes Kevin O’Keefe in his blog, Dallas attorney/journalist Stephanie Dube Dwilson* is offering a service to lawyers who want to have social media engagement, but  don’t have the time or inclination to do it themselves.

(Hereinafter “Ms. [D]Wilson” due to her site and her resume – available here – being inconsistent.)

Yet with all that has been published about the potential pitfalls of failing to properly monitor your firm’s social media engagement, can you ethically rely on third-party social media? (more…)

More Security Problems for Dropbox?

dropboxTwo hackers are reporting, in a paper they published at USENIX 2013 conference, that they have found more security problems for Dropbox. Using a code published along with their other findings, were even able to intercept SSL data from the Dropbox servers, completely bypassing the two-factor authentication system.

The paper, which reports that the purpose of the project is to aid in future development of advanced security systems for software programs such as Dropbox. (more…)

A Better Firm Website: 7 Tips to Improve Your Bio Page

Part I in a continuing series on improving your firm’s website
Part I: 7 Tips to Improve Your Bio Page
Part II: 5 Best Practices for your Practice Areas
Part III: Video is a Game Changer
Part IV: 4 Reasons You Should Blog
Part V: 3 Videos You Need to Have
Part VI: 4 Reasons to Ignore SEO
Part VII: 4 Steps to Know (and Track) Your Audience

A law firm’s website is only as good as its content. So, in my quest to help you improve your firm’s website, content is where I’ll begin. That covers a lot of ground though, so let’s think of this from an advertising agency’s point of view. The ad agency’s goal is to put the most important items where the readers eyes fall first or most. That way, the most important information is right where the potential customer is most likely to look.

For most law firms, the attorney bio pages are, by far, the most viewed part of the site (according to one study, the bio pages may account for as much as 56% of law firm website traffic). It’s the place where most of your potential customers are going to be won or lost, so the renovation of your firm’s website begins there!

Here are 7 Tips to improve your bio pages: (more…)

Hackers’ Newest Target: Lawyers

footer_logoFrightening news out of corners of the security world, the ABA Journal is reporting that hackers’ newest targets include lawyers and law firms. “Cybercriminals tend to focus where the weak spots are,” says Gerhard Eschelbeck, chief technology officer at Sophos, a computer security firm, “[and] law firms are soft targets.” Eschelbeck said that, unlike the movie versions, the hackers he’s talking about are not pimply-faced nerds, or Matthew Brodderick in his parents’ house, but rather nation-states looking for valuable information.

“Law firms need to understand that they’re being targeted by the best, most advanced attackers out there,” says Shane M. McGee, general counsel and vice president of legal affairs at Mandiant Corp., a cybersecurity firm. “These attackers will use every resource at their disposal to compromise law firms because they can, if successful, steal the intellectual property and corporate secrets of not just a single company but of the hundreds or thousands of companies that the targeted law firm represents. Law firms are, in that sense, ‘one-stop shops’ for attackers.”

So what can be done? (more…)

Page 32 of 37« First...1020...3031323334...Last »