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How to Ignore the Experts: Most Popular Passwords of 2015

most popular passwords

Isaac Newton famously said:

“If I have seen further than others, it is by standing upon the shoulders of giants.”

On the other hand, H.L. Mencken said:

“Nobody ever went broke underestimating the intelligence of the American public.”

Based on the recently released list of the top 25 most popular passwords of 2015, I empathize more with the second quote. The inescapable conclusion: we’re morons.

To understand specifically how I came to this conclusion, let’s begin with this little, uncomfortable fact: 40% of Americans have either had a personal account hacked, been notified that their personal information had been compromised, or had a password stolen. So, with that in mind, you’d think we’d take security more seriously. Or maybe listened just a little to the advice security experts have given.

We don’t.

Every year, SplashData releases its list of the 25 most popular passwords, and it’s always a humbling reminder that although some of our great thinkers might have stood on the shoulders of giants, the rest of us… not so much.

The Most Popular Passwords of 2015:

Here are some of the most popular passwords from last year. For the full list, check out the infographic below:

1. 123456
2. password
3. 12345678
4. qwerty
5. 12345

7. football

10. baseball

15. 1qaz2wsx

19. letmein

21. princess

23. solo

25. starwars

Yep, you read that right, the end of the list certainly had a timely Star Wars-based flavor to it. Unfortunately, when one fictional character group does well, another usually suffers. Several of last year’s Top 25 most popular passwords had to get bumped off the list, and take a look who dominated that list:

Most popular passwords

A strong showing in theaters this summer should bring them both back!

Yep, we have some terrible passwords. It’s nice to know that they might actually be getting a little bit better, what with the inclusion of combo passwords like 1qaz2wsx, it’s a step in the right direction. It still violates most of the rules about safe passwords, but it’s a step in the right direction, isn’t it?

I figured that after reviewing that terrible list, it would be a helpful reminder to list several of the top steps that security experts take to protect their information. To demonstrate how terrible we are, I’ve found statistics on how well the “rest of us” do in following those tips.

The Experts’ Most Popular Passwords Tips:

1. Use Strong Passwords

This one isn’t new. Your passwords need to meet a number of different criteria, but some of the biggest involve length, the information used, and a combination of characters. Experts advise that your password should consist of the following:

  • 12+ Characters;
  • No personal information (school mascots, kids names, etc.); and
  • A combination of characters including at least one upper case letter, lower case letter, number, and symbol, respectively.

How do the rest of us do on those? Not well at all:

most popular passwords

Only 16% of Americans use passwords that include more than 12 characters. One in four of us uses personal information as our passwords, because it’s easier to remember. (It’s also a lot easier to find out.) And the character combination statistics are downright frightening:

  • 1 in 3 doesn’t use a combination of letters and numbers in their passwords;
  • 1 in 2 doesn’t use a combination of upper and lower case letters; and
  • 2 in 3 don’t use any symbols in their passwords.

Ridiculous. But there’s more. The second thing the experts do is…

2) Use Password Managers

Password managers can help to create complex, strong passwords, and they keep them organized. Since the programs usually have a strong password requirement for access and keep their data encrypted, they’re about as safe a place to keep your passwords as possible.

How about the rest of us?

most popular passwords

1 in 12. 1 in FREAKING 12! What’s even worse is how the rest of us choose to remember our passwords:

most popular passwords

For those of you who “Write them Down,” the Kaspersky study also says you either share it or leave it out in the open for other to find. Dumb.

Know how many of those are secure? Here’s a hint – it’s the one used by 1 in 12 of us. That’s ok, there’s still one additional way that we could improve our passwords… but don’t:

3) Use Unique Passwords

That’s right, most experts recommend that we use a different password for every login. Honestly, it’s probably the best reason why a password manager is such a great idea. So… how do we do?

most popular passwords

Were you expecting more? Roughly 1 in 4 of us uses only one password. Overall, more than half the population uses 5 passwords or less… on an average of 24 online accounts.

Check out the full infographic on the 25 most popular passwords from 2015 below:

Top 25 Most Popular Passwords of 2015 Infographic


About the Author

bio 2Brian Focht is a civil litigation attorney and technology enthusiast. In addition to being the author of The Cyber Advocate, he is also the producer and host of the Legal Technology Review podcast, and co-founder of B&R Concepts, a small business technology consulting company.