Multi-factor Authentication: the Imperfect Tool You Need to Use
Did you hear about the most recent hack? The systems of a major (retail/entertainment/medical/government/miscellaneous) company were stolen. The information was quickly put up for sale.
I decided to keep it generic, because let’s face it, between the time I’m writing this and you’re reading it, another major hack probably happened. As attorneys, securing your clients’ data had better be something that occupies your attention. Mostly because it means you’re a better person. But, even if that isn’t an issue, it is your ethical responsibility.
There is no way to guarantee that your data is completely safe. However, don’t let perfect be the enemy of good. Here’s why Multi-Factor Authentication is the imperfect tool you need to use: More…
How to Create Professional Videos to Market Your Law Firm
Why do clients hire you? For most attorneys, it’s because the client felt some type of connection with the attorney before they set foot in your office. Whether it’s because a friend referred you, or because they heard you speak at a local event, a personal connection of some kind is still the best way to get a client.
Video can be an excellent way to make that connection. Whether for a small presentation to prospective clients, your firm’s website, or an aggressive advertising campaign, video can help you expand and engage your audience.
Even more importantly, although marketers everywhere are putting even greater emphasis on video in 2015, not many lawyers are on board. As Facebook, Twitter, YouTube, and even LinkedIn are stressing the power of video content, a lawyer doing it well is a trailblazer.
With the right tools and strategy, you can create high-quality video for nearly any purpose. Here’s How to Create Professional Videos for Marketing Your Law Firm, without breaking the bank (and watch for more detailed posts soon to come!): More…
New Attorney Advertising Decisions Reduce Ethical Minefield
Advertising as an attorney is a perilous endeavor. On one hand, nobody can find you if you don’t advertise. On the other hand, advertise in a new or particularly outrageous (for lawyers) way, and risk drawing the ire of your state bar ethics board.
Writing about the legal ethics of attorney advertising can be depressing. But there are good days too. Sometimes you get to write about an ethics decision that really got it right. Other times you get to write about overzealous ethics boards getting a well-deserved bench slap.
And rarely, you get to have a very good day, and you get to write about both.