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Welcome to The Cyber Advocate Blog!

Your source for information and analysis of new tools and technology for lawyers and other legal professionals!
6 Reasons Your Law Firm Needs a Social Media Manager

6 Reasons Your Law Firm Needs a Social Media Manager

social media managerSocial Media.

Just like “Law Practice Management,” the term “social media” itself is enough to make most attorneys bury their heads in their desks. Like many aspects of business management, getting the most out of social media requires experience, practice, and patience. Unfortunately, most law firms don’t give social media the attention it deserves.

However, in 2015, being active on social media is essential. With more and more people turning to the internet to find attorneys, an effective social media strategy – as part of an overall marketing plan – creates the best opportunity to secure new clients. But it’s not easy.

Here are 6 reasons your law firm needs a social media manager. More…

January 28, 2015 0 comments Read More
Multi-factor Authentication: the Imperfect Tool You Need to Use

Multi-factor Authentication: the Imperfect Tool You Need to Use

multi-factor authenticationDid you hear about the most recent hack? The systems of a major (retail/entertainment/medical/government/miscellaneous) company were stolen. The information was quickly put up for sale.

I decided to keep it generic, because let’s face it, between the time I’m writing this and you’re reading it, another major hack probably happened. As attorneys, securing your clients’ data had better be something that occupies your attention. Mostly because it means you’re a better person. But, even if that isn’t an issue, it is your ethical responsibility.

There is no way to guarantee that your data is completely safe. However, don’t let perfect be the enemy of good. Here’s why Multi-Factor Authentication is the imperfect tool you need to use: More…

January 26, 2015 1 comment Read More
How to Create Professional Videos to Market Your Law Firm

How to Create Professional Videos to Market Your Law Firm

professional video
Why do clients hire you? For most attorneys, it’s because the client felt some type of connection with the attorney before they set foot in your office. Whether it’s because a friend referred you, or because they heard you speak at a local event, a personal connection of some kind is still the best way to get a client.

Video can be an excellent way to make that connection. Whether for a small presentation to prospective clients, your firm’s website, or an aggressive advertising campaign, video can help you expand and engage your audience.

Even more importantly, although marketers everywhere are putting even greater emphasis on video in 2015, not many lawyers are on board. As Facebook, Twitter, YouTube, and even LinkedIn are stressing the power of video content, a lawyer doing it well is a trailblazer.

With the right tools and strategy, you can create high-quality video for nearly any purpose. Here’s How to Create Professional Videos for Marketing Your Law Firm, without breaking the bank (and watch for more detailed posts soon to come!): More…

January 22, 2015 0 comments Read More
4 Alarming Ways Europe’s Surveillance Plan Should Scare You

4 Alarming Ways Europe’s Surveillance Plan Should Scare You

surveillance

Updated: January 21, 2015. Details below.

In light of the recent massacre at the Paris headquarters of the Charlie Hebdo magazine, many have turned their focus on how such tragedies can be prevented in the future. Inevitably, many European leaders are calling for expansive new surveillance powers to help them fight terrorism.

British Prime Minister David Cameron is seeking to revive legislation that bans apps and communication systems (email) that allow users to encrypt communication. French Prime Minister Manuel Valls has called for stronger surveillance of the internet and social media.

UPDATE: The French government announced that as part of the response to the Charlie Hebdo attacks, the surveillance divisions would add 3,000 new workers, and draft legislation stripping rights of citizenship from those who were affiliated with terrorist groups would be introduced in March.

The Italian government is seeking additional power to monitor the internet and create a “black list” of individuals who pose a security threat. Immediately following the march in support of Charlie Hebdo in Paris, 12 European Ministers issued a letter calling for major ISPs to more swiftly report and remove content that “aims to incite hatred and terror.”

While some might view these proposals as a sincere attempt to fight terrorism, a closer examination reveals a darker truth. These proposals are cynical power grabs, hostile to privacy and free speech, and should be rejected.

Here are 4 Alarming Ways Europe’s Surveillance Plan Should Scare You:

More…

January 20, 2015 0 comments Read More
New Attorney Advertising Decisions Reduce Ethical Minefield

New Attorney Advertising Decisions Reduce Ethical Minefield

attorney advertising decisionAdvertising as an attorney is a perilous endeavor. On one hand, nobody can find you if you don’t advertise. On the other hand, advertise in a new or particularly outrageous (for lawyers) way, and risk drawing the ire of your state bar ethics board.

Writing about the legal ethics of attorney advertising can be depressing. But there are good days too. Sometimes you get to write about an ethics decision that really got it right. Other times you get to write about overzealous ethics boards getting a well-deserved bench slap.

And rarely, you get to have a very good day, and you get to write about both.

More…

January 19, 2015 0 comments Read More
A Better Firm Website: Improve Your Google Search Rank

A Better Firm Website: Improve Your Google Search Rank

google search rank

Part 8 in a continuing series on improving your firm’s website.

When you search for something online, what makes you decide which link to click? A catchy name? A recognizable company? Your absolutely terrible lack of impulse control?

google search rank

For most people, it’s about what appears first. In fact, a recent (massive) study on click-through-rates (aka CTR) put the issue in stark terms. Only about 5% of all users even clicked on a result appearing in the 2nd or 3rd page. On the other hand, nearly 70% of users clicked on a result in the top 5 listings on the first page.

The obvious takeaway: a better Google search rank is critical if you rely on business from the internet. Oh, and in case you haven’t been paying attention, that’s where people look for lawyers now.

So how do we do it? Well, a year-long study on Google search rank has these suggestions: More…

January 15, 2015 0 comments Read More