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Your source for information and analysis of new tools and technology for lawyers and other legal professionals!
The Ultimate List of Social Media Tools and Apps

The Ultimate List of Social Media Tools and Apps

social media tools

Here it is, the Ultimate List of Social Media Tools. No matter what type of an impact you want your company to have on Social Media, you’re only going to do so much on your own. The right tools can make sure your efforts are efficient, targeted, and, hopefully, profitable. Whether you’re looking for a dashboard that gives you total control of all your social media profiles, or just want a resource for images you can share, my ultimate guide has a tool for you!. More…

February 20, 2015 8 comments Read More
14 Simple Hacks to Boost Your Social Media Marketing

14 Simple Hacks to Boost Your Social Media Marketing

social media marketingMost people think they’ve mastered the social media platforms they use. They’re happy knowing what they know, and they’re happy with the results they get. We’re not “most people.”

We want an advantage. We’re not cheating, but we’re going to look high and low for the little tricks, the whispered tips… the simple hacks… that will put us over the top. We do so because we know that it’s in those simple things, the tiny overlooked tool, the slightly out-of-the-way feature, that’s where we’re going to set ourselves apart.

Here are 14 Simple Hacks to Boost Your Social Media Marketing: More…

February 19, 2015 0 comments Read More
How to Create a Social Media Strategy that Gets Results

How to Create a Social Media Strategy that Gets Results

social media strategyWhat is your law firm’s social media strategy?

It probably comes as no surprise to most of you that, for the majority of firms, the response is “I dunno.” Hell, 54% of attorneys apparently believe that using social media for marketing at all is just hype. If you’re here, you either think they’re (maybe) wrong, or you accidentally clicked on the wrong headline.

Either way, if your law firm uses social media to market your firm in any way, you really need a written social media strategy. A written strategy will ensure that your social media stays focused on accomplishing the firm’s goals, ensuring everyone is on the same page.

Moreover, it provides a valuable blueprint that helps you make important decisions, and establishes workflows to make you more efficient.

Ok, you agree, you probably need a social media strategy. But who has the time? You do. Here’s How to Create a Social Media Strategy that Gets Results: More…

February 18, 2015 0 comments Read More
9 Essential Skills of a Law Firm Social Media Manager

9 Essential Skills of a Law Firm Social Media Manager

social media managerTo a lot of attorneys, the idea of spending any significant time on social media is ridiculous. For them, the idea that someone would have “Social Media Manager” as a title is likely even more ridiculous. Thing is, those attorneys are dropping fast, and they’ll soon be left in the dust.

Social media is no longer optional for marketing your law firm. Only the extent of your engagement is really in question. For some firms, very limited engagement is appropriate. For others, an entire team needs to be hired just to tend to the social networks.

Regardless, you need someone in your firm whose job it is to oversee your social media. Whether it’s part-time, full-time, or a full division of your company, you need a social media manager. And it can’t be just anybody.

Here are 9 Essential Skills for a Law Firm Social Media Manager: More…

February 17, 2015 0 comments Read More
5 Ways Lawyers Can Make More Money Using Social Media

5 Ways Lawyers Can Make More Money Using Social Media

social media
The biggest problem with attorneys using social media to market their law firms is that social media is not a marketing platform. Traditional marketing involves a brief statement offering legal services, and it ends. The prospective client either calls or doesn’t, and that’s it.

Social media just isn’t the same thing. Traditional advertising is a pitch, the lawyer speaking and the prospective client silent. Social media, on the other hand, is a conversation. Attorneys who treat social media like a billboard or a TV ad just end up looking stupid, like this: More…

February 16, 2015 0 comments Read More
Florida Bar: Destroying Relevant Evidence is A-OK!

Florida Bar: Destroying Relevant Evidence is A-OK!

florida bar“A lawyer… may advise that a client remove information relevant to the foreseeable proceeding from social media pages.”

That’s right, the Florida bar just decided it’s okay to destroy evidence. Evidence the attorney knows will be relevant. Before an opposing party is even on notice of a claim.

And that’s not all! More…

February 12, 2015 0 comments Read More
6 Simple Tools to Create the Ultimate LinkedIn Profile

6 Simple Tools to Create the Ultimate LinkedIn Profile

linkedin profileAsk any lawyer about social networking, and you’ll hear the same thing: “LinkedIn.” Hell, ask pretty much anyone working as a professional or anyone in corporate America, LinkedIn is the place to be. Why? Because LinkedIn has made itself a wonderful combination of Facebook and Twitter – for business hours and serious business people.

The stats are insane: 2 new members per second; 100 million users in the U.S.; 40% of users check the site daily; 3 million business pages; 2.1 million groups; 34% annual web traffic growth. It’s where you want to be for business-to-business (“B2B”) communication.

Wow, suddenly you realize that you’ve been using LinkedIn to stand out as a professional. Using your LinkedIn Profile. Among 100 million people. Turns out, you’re gonna need a bigger boat!

linkedin profile

Fortunately, there’s help! Here are 6 Simple Tools to help Create the Ultimate LinkedIn Profile: More…

February 10, 2015 0 comments Read More